Australian Tourism Commission

The Australian Tourism Commission, now known as Tourism Australia, is the government agency responsible for promoting Australia as a travel destination to international visitors. It aims to increase tourism by showcasing the country's diverse attractions, including natural wonders, cultural experiences, and unique wildlife. Through various marketing campaigns and partnerships, Tourism Australia works to enhance the country’s image and boost economic benefits from tourism, which is a vital industry for Australia. Its efforts help attract millions of tourists annually, contributing significantly to local communities and the national economy.