Tourism Research Australia

Tourism Research Australia (TRA) is a government agency that collects and analyzes data about tourists visiting Australia. It provides insights on visitor numbers, where they come from, how long they stay, and their spending habits. This information helps government and industry stakeholders make informed decisions to promote sustainable tourism growth, improve visitor experiences, and support economic development. Essentially, TRA acts as the country's "tourism intelligence" provider, ensuring that policies and strategies are based on solid, up-to-date research.