Annenberg Center for Public Diplomacy

The Annenberg Center for Public Diplomacy, based at the University of Southern California, focuses on how countries engage and communicate with foreign audiences. It studies strategies and practices that nations use to build relationships and influence global perceptions. By analyzing diplomacy in a broader sense, the center aims to enhance understanding of international communication, foster cultural exchange, and promote peaceful cooperation. It also hosts events, supports research, and educates future leaders in the field of public diplomacy, emphasizing the importance of soft power in global affairs.