André Citroën

André Citroën was a pioneering French industrialist and the founder of Citroën, a major automobile manufacturer. Born in 1878, he revolutionized car production by introducing mass production techniques similar to those used in the manufacture of weapons during World War I. His innovative approach led to the creation of iconic models like the Citroën Traction Avant, known for its front-wheel drive and modern design. Citroën emphasized marketing and branding, making his cars recognizable. Despite financial struggles, his legacy endures in the automotive industry, known for innovation and unique designs that influenced future generations. He passed away in 1935.