Analytics and Reporting

Analytics and reporting in email marketing involve tracking and analyzing data related to email campaigns to understand their effectiveness. This includes metrics such as open rates (how many people opened your email), click-through rates (how many clicked links inside), and conversion rates (how many took a desired action). By reviewing this data, marketers can see what works and what doesn’t, allowing them to refine their strategies, improve future emails, and better engage their audience. Ultimately, it helps maximize the return on investment and enhances communication with customers.