Avinash Kaushik (Digital Marketer)

Avinash Kaushik is a renowned digital marketing expert and author, known for his insights into online analytics and data-driven marketing strategies. He emphasizes the importance of understanding consumer behavior through analytical tools to drive effective marketing campaigns. Kaushik is also a co-founder of the analytics consultancy firm Occam's Razor and has written influential books like "Web Analytics 2.0" and "Web Analytics: An Hour a Day." His work helps businesses make informed decisions based on data, enhancing their online presence and marketing effectiveness in the digital landscape.