A&R (Artists and Repertoire)

A&R, or Artists and Repertoire, is a division within a record label responsible for discovering new talent and overseeing the artistic development of recording artists. They identify promising musicians, help refine their sound, and select suitable songs for their albums. A&R professionals act as a bridge between artists and the label, ensuring the music aligns with market trends and has commercial potential. Essentially, they play a key role in shaping an artist’s career and the overall direction of the label’s musical offerings.