Artists and Repertoire

Artists and Repertoire (A&R) refers to the division in a music label responsible for discovering and developing new artists, as well as overseeing the music they create. A&R representatives scout talent, select songs, and help refine an artist’s sound to align with market trends. They act as a bridge between the artists and the label, providing guidance and support throughout the recording process. Essentially, A&R is crucial in shaping an artist’s career and ensuring their music reaches the audience effectively.