"Writing That Works" by Kenneth Roman

"Writing That Works" by Kenneth Roman is a practical guide aimed at improving business writing. It focuses on clarity, brevity, and effectiveness, emphasizing the importance of understanding the audience. Roman offers strategies for structuring documents, using active voice, and choosing the right tone. The book includes tips for crafting emails, reports, proposals, and other professional communications. By following Roman's principles, writers can enhance their communication skills, making their writing more persuasive and suitable for a business environment. Ultimately, it encourages the idea that good writing leads to better understanding and results in professional settings.