William R. McKibben

William R. McKibben is an American environmentalist, author, and advocate for action on climate change, known for his influential writings and activism. He gained prominence with his book "The End of Nature," one of the first to highlight the impact of global warming. McKibben founded the grassroots climate campaign 350.org, aiming to reduce atmospheric carbon dioxide levels to a safer 350 parts per million. He emphasizes the urgency of addressing climate issues, promoting sustainable practices and awareness to protect the planet for future generations, making complex scientific concepts accessible to a broad audience.