Whole Grain Council

The Whole Grain Council is an organization dedicated to promoting the benefits of consuming whole grains—like oats, brown rice, and whole wheat—over refined grains. They provide trusted information, standards, and educational resources to help consumers identify genuine whole grain products. Their seal indicates that a food contains a significant amount of whole grains, supporting healthier eating habits and better nutrition. Overall, the council aims to raise awareness about the importance of whole grains for health and well-being.