WHO Code of Marketing of Breastmilk Substitutes

The WHO Code of Marketing of Breastmilk Substitutes is an international guideline aimed at protecting and promoting exclusive breastfeeding for infants. It sets standards for how companies can market infant formula and related products to ensure parents receive unbiased information. The Code discourages advertising that might influence mothers to choose formula over breastfeeding, promotes accurate information, and prevents misleading claims. Its goal is to support mothers in making informed choices and to protect infant health by encouraging breastfeeding as the best nutrition source for babies.