Vuforia

Vuforia is an augmented reality (AR) technology platform that allows digital images and objects to be recognized and tracked in the real world through a device's camera. Using Vuforia, physical objects like posters, packaging, or 3D objects can become interactive, revealing digital content such as videos, 3D models, or information when viewed through an AR-enabled device. It’s widely used in marketing, education, and industrial applications to blend virtual content seamlessly with the physical environment, enhancing user engagement and providing immersive experiences without specialized equipment.