AR in retail

Augmented Reality (AR) in retail enhances the shopping experience by overlaying digital information onto the real world through devices like smartphones or AR glasses. For example, customers can visualize how furniture would look in their home or try on clothes virtually before making a purchase. This technology allows retailers to create immersive experiences, helping customers make informed decisions and increasing engagement. AR bridges the gap between online and in-store shopping, making it more interactive and personalized, ultimately aiming to boost customer satisfaction and sales.