Variable pricing strategy

Variable pricing strategy involves adjusting the price of a product or service based on factors like demand, customer segment, time, or market conditions. Instead of setting a fixed price, businesses increase or decrease prices to better match the value perceived by different customers or to optimize revenue. For example, airline tickets often cost more during peak travel times and less during off-peak periods. This approach allows companies to maximize sales and profits by being flexible and responsive to market dynamics, ultimately offering different prices to different customers based on their specific circumstances.