Variable Pricing

Variable pricing, also known as dynamic pricing, refers to a strategy where the price of a product or service changes based on various factors. These can include demand, time of day, seasonality, customer behavior, or market conditions. For example, airline tickets often cost more during peak travel seasons or when booking closer to the departure date. This pricing approach allows businesses to maximize revenue and manage supply and demand more effectively, offering different prices depending on when and how consumers choose to buy.