User-Driven Innovation

User-Driven Innovation refers to the idea that users or consumers contribute to the development of new products or services based on their needs and experiences. Instead of companies solely deciding what to create, they actively involve users in the innovation process. This can include gathering feedback, suggestions, or even collaborating directly with users to shape the final outcome. By prioritizing the insights and preferences of those who will actually use the product, businesses can create solutions that are more relevant and effective, leading to greater satisfaction and success in the market.