Customer Co-Development

Customer Co-Development is a collaborative process where companies work directly with their customers to create new products or improve existing ones. Instead of making decisions in isolation, businesses involve customers in brainstorming, designing, and testing, ensuring that the final product meets real needs and preferences. This approach leverages customer insights and experiences, fostering innovation while strengthening relationships. In the context of Open Innovation Management, it highlights the shared creativity between companies and their customers, leading to more relevant solutions and increased satisfaction.