USC Institute for Creative Technologies

The USC Institute for Creative Technologies (ICT) is a research organization within the University of Southern California that focuses on developing advanced virtual reality, artificial intelligence, and interactive media technologies. Established in 1999, it works at the intersection of technology and storytelling, creating immersive experiences for various applications, including education, training, and entertainment. The ICT collaborates with the military, healthcare, and the entertainment industry to explore how these technologies can enhance learning, communication, and engagement, making them more effective and accessible for users.