United States Potato Board

The United States Potato Board is a marketing organization that promotes and supports the potato industry in the U.S. It helps increase consumer demand, improve production practices, and develop new products and recipes. Funded by potato growers and processors, its goal is to strengthen the market for American potatoes through advertising, research, and educational initiatives. The board works to inform consumers about the benefits and versatility of potatoes, ensuring the industry remains competitive and sustainable.