Unified Theory of Acceptance and Use of Technology (UTAUT)

The Unified Theory of Acceptance and Use of Technology (UTAUT) is a framework that explains why people decide to adopt and use new technologies. It suggests that four main factors influence this decision: how useful the person thinks the technology is, how easy it is to use, social influences (like colleagues’ opinions), and personal motivation or confidence. Additionally, individual differences like age and experience can affect acceptance. UTAUT helps organizations understand what encourages or hinders technology adoption, guiding better implementation strategies.