Unfreeze-Change-Refreeze model

The Unfreeze-Change-Refreeze model is a framework for implementing change within organizations. "Unfreeze" involves preparing and motivating people to accept that change is necessary, breaking old habits and mindsets. "Change" is the phase where new methods, processes, or behaviors are introduced and adopted. "Refreeze" stabilizes the organization by solidifying these changes into standard practice, ensuring they become part of the normal way of working. This model helps manage transition smoothly and ensures that changes are sustained over time.