Turner (1983) paper on decision-making processes

Turner's 1983 paper explores how individuals make decisions, particularly in situations with uncertainty or incomplete information. He distinguishes between two main types of decision-making processes: rational and intuitive. The rational process involves systematically analyzing options and their outcomes to choose the best one, while the intuitive process relies on gut feelings and heuristics—mental shortcuts that simplify decision-making. Turner highlights the influence of context, personal biases, and emotional factors on these processes, ultimately suggesting that effective decision-making blends both approaches, adapting to the specific circumstances faced by the decision-maker.