tuna marketing

Tuna marketing involves the processes of sourcing, processing, and selling tuna fish to consumers and businesses. It includes catching or farming tuna, ensuring quality and safety, and then packaging and distributing it to grocery stores, restaurants, and exporters. Marketing strategies focus on highlighting freshness, sustainability, and quality to appeal to buyers. Companies also manage branding and pricing to compete in global seafood markets. Overall, tuna marketing connects producers with consumers by ensuring the fish meets demand, regulatory standards, and market trends.