Trial Conversion Rate

Trial Conversion Rate refers to the percentage of users who try a product or service for free (a trial) and then decide to become paying customers. It helps businesses understand how effectively their trial offers turn interested prospects into ongoing customers. For example, if 100 people start a free trial and 20 of them subscribe afterward, the conversion rate is 20%. Monitoring this rate allows companies to assess and improve their marketing, product experience, and overall sales strategy to increase the number of trial users who convert to paying customers.