Travel and Tourism Competitiveness Index

The Travel and Tourism Competitiveness Index (TTCI) is a measure used to evaluate how well countries can benefit from the tourism sector. It looks at various factors such as infrastructure, natural and cultural resources, safety, and government policies to determine how appealing and accessible a destination is for travelers. A higher TTCI score indicates a more competitive and attractive tourism environment, which can boost economic growth and job creation in that country. Essentially, it helps identify strengths and areas for improvement in a nation's travel and tourism offerings.