Transnational Strategy

A transnational strategy is a business approach that allows a company to operate globally while adapting to local markets. It combines elements of global efficiency and local responsiveness, enabling the firm to standardize certain operations for cost savings while also customizing products and services to fit local preferences and cultures. This strategy seeks to balance the benefits of global reach with the need for local adaptation, making it suitable for companies that want to compete effectively in various countries while still maintaining a cohesive brand and operational structure.