Bartlett and Ghoshal

Bartlett and Ghoshal are renowned scholars in international business management, known for their work on how multinational companies operate. They developed frameworks that explain how businesses can balance global efficiency with local responsiveness. Their model emphasizes the need for organizations to adapt to local markets while maintaining centralized control. This approach helps companies manage the complexities of operating across different countries, ensuring they can leverage global resources while meeting local demands. Their research significantly influences how businesses strategize and structure their international operations.