Transformation Economy

The Transformation Economy focuses on experiences that drive personal growth and change rather than just providing products or services. It suggests that consumers seek more than material goods; they want meaningful experiences that help them become better versions of themselves. Businesses in this economy emphasize creating transformational experiences—such as wellness retreats, educational programs, or coaching services—that lead to lasting positive changes in people’s lives. This shift highlights the value of individual development and emotional fulfillment in consumer choices.