traffic demand modeling

Traffic demand modeling is a process used to predict how many vehicles or people will travel in a certain area over time. Using data about roads, population, land use, and current traffic patterns, models help planners understand future transportation needs. This can involve simulations and statistical analyses to create scenarios based on changes like new developments or road improvements. Ultimately, the goal is to ensure efficient transportation systems, reduce congestion, and improve safety by planning ahead for how traffic will flow.