Traffic Analytics

Traffic analytics refers to the process of collecting and analyzing data about the movement of people, vehicles, or information on roads, websites, or networks. In transportation, it helps understand traffic patterns, congestion, and safety issues, allowing for better infrastructure planning. In digital contexts, it monitors website visitors, tracking how they arrived, what they engaged with, and their behavior online. This information helps businesses improve user experience and marketing strategies. Ultimately, traffic analytics provides valuable insights that inform decisions to enhance efficiency and performance in both physical and virtual environments.