Trademark Act (Lanham Act)

The Lanham Act, also known as the Trademark Act, is a key U.S. law that governs trademarks and unfair competition. It helps protect brand names, logos, and symbols that distinguish products and services. The Act allows businesses to register their trademarks, providing legal rights and the ability to prevent others from using similar marks that could confuse consumers. It also addresses issues like false advertising and ensures that consumers can trust the products they purchase. Essentially, it safeguards both businesses and consumers by promoting fair competition and protecting brand identity.