Tracking Code

A tracking code is a snippet of code that is added to a website to collect data on user behavior. It helps website owners understand how visitors interact with their site, such as which pages they visit, how long they stay, and what actions they take. This information is valuable for analyzing website performance and improving user experience. Tracking codes are commonly used in tools like Google Analytics, which provide insights into audience demographics, traffic sources, and engagement metrics, allowing businesses to make informed decisions based on user data.