Tory Modernisation

Tory Modernisation refers to the efforts within the British Conservative Party, especially since the late 1990s, to update its image and policies to appeal to a broader electorate. This movement aimed to balance traditional conservative values with contemporary social issues, such as environmental policies and social justice. Key figures, like David Cameron, championed this approach to attract younger voters and those who felt alienated by the party's past, promoting a vision of a more inclusive and progressive conservatism while retaining core economic principles. The goal was to present the party as relevant and responsive to modern Britain.