Tipper-tipee theory

The tipper-tipee theory is a concept in economics and sociology that explains how information or behavior spreads among individuals in a social network. A "tipper" is someone who initiates a change, while a "tipee" is someone who receives that influence. When a tipper adopts a new idea or behavior, it can inspire tipees to follow suit, creating a ripple effect. This theory is particularly relevant in understanding trends, fads, and the diffusion of innovations, illustrating how influential individuals can shape collective behavior and decision-making within a group or society.