Time-Based Competition

Time-Based Competition (TBC) refers to a business strategy where companies focus on reducing the time it takes to bring products or services to market. This approach prioritizes speed and responsiveness to customer needs over traditional competition based on price or features. By streamlining processes and improving efficiency, businesses aim to gain a competitive edge, attract customers faster, and react swiftly to market changes. In essence, TBC emphasizes the importance of time as a crucial factor in achieving success and maintaining relevance in a rapidly evolving marketplace.