Thrifty (Dollar Thrifty Automotive Group)

Thrifty, part of the Dollar Thrifty Automotive Group, is a car rental company that focuses on providing affordable rental services to consumers. Founded in 1958, it targets budget-conscious travelers seeking reliable transportation options. Thrifty operates a network of rental locations and offers a variety of vehicles ranging from economy cars to larger vehicles. Its distinct branding features a blue and yellow color scheme, symbolizing its commitment to value. In 2012, the Dollar Thrifty Automotive Group was acquired by Hertz Global Holdings, allowing Thrifty to expand its reach and enhance customer service within the broader rental car market.