Theories of Behaviour Change

Theories of behavior change are frameworks that help us understand why people act in certain ways and how to influence those behaviors. They suggest that behavior is shaped by factors like individual beliefs, motivations, social influences, and environmental conditions. For example, some theories focus on increasing awareness, changing attitudes, or improving skills, while others emphasize creating supportive environments or motivating individuals. These theories guide the development of strategies to encourage positive changes, such as healthier habits or safer practices, by addressing the underlying factors that drive behavior.