The Weick Model

The Weick Model is a framework for understanding how organizations process information and make decisions in complex, unpredictable environments. It emphasizes that organizations don't have perfect information; instead, they rely on "enactment"—interpreting and responding to events as they occur. This process involves sensemaking, where teams create understanding from signals, and then act based on that understanding. The model highlights that decisions are often iterative and influenced by ongoing feedback, making organizational behavior a continuous cycle of perception, interpretation, and response. Essentially, it explains how organizations adapt and function in uncertain situations by constantly interpreting their environment.