The Quality Gurus

The Quality Gurus are influential experts who have developed methods and philosophies to improve organizational performance and product quality. They emphasize continuous improvement, customer focus, and process optimization. Key figures include W. Edwards Deming, who promoted statistical methods and management commitment; Joseph Juran, known for quality planning and control; and Philip B. Crosby, who emphasized "doing it right the first time" and zero defects. Their ideas have shaped modern quality management practices, helping organizations reduce errors, increase efficiency, and deliver better value to customers.