The PR Ethics Matrix

The PR Ethics Matrix is a tool used by public relations professionals to evaluate ethical decisions. It consists of a grid that helps assess actions based on two key dimensions: the potential impact on stakeholders and the ethical principles involved, such as honesty, fairness, and transparency. By mapping out scenarios, PR practitioners can better navigate the complexities of ethical dilemmas, ensuring their actions align with both professional standards and the values of the public they serve. This framework aids in making informed choices that enhance credibility and foster trust.