PR Ethics Matrix

The PR Ethics Matrix is a tool that helps public relations professionals evaluate their actions by balancing the interests of three key groups: the organization, the public, and the goal of honesty. It provides a structured way to assess whether a communication strategy is ethical by considering if it respects stakeholder values, maintains truthful information, and aligns with professional standards. Essentially, it guides PR practitioners to make responsible, fair decisions that protect the organization’s reputation while being transparent and respectful to the public.