The Power of Framing

The power of framing refers to how the way information is presented influences how people interpret and respond to it. For example, describing a glass as “half full” versus “half empty” can lead to different perceptions and emotions, even though the actual content is the same. Framing shapes our understanding by highlighting certain details while downplaying others, affecting decisions, attitudes, and feelings. In communication, carefully framing messages can persuade, inform, or motivate audiences more effectively, making it a powerful tool for influencing perceptions without changing the underlying facts.