The Other White Meat

"The Other White Meat" was a advertising slogan used by the National Pork Board to promote pork as a healthy, versatile, and lean source of protein. The phrase emphasizes that pork, often overlooked compared to chicken or fish, is a wholesome white meat option. It highlights pork's nutritional benefits, such as being low in fat and high in protein, making it an appealing choice for balanced diets. The campaign aimed to reframe pork’s image and encourage consumers to include it regularly in their meals as a nutritious alternative.