The No Campaign (film)

"The No Campaign" is a film that examines the 1988 referendum in Chile, where citizens voted on whether to extend General Augusto Pinochet's regime for another eight years. The film focuses on the political advertisements used by the "No" campaign, which sought to promote democracy and change. It showcases the creativity and determination of activists who, despite facing censorship and repression, used media and poignant messaging to engage citizens and unify opposition against Pinochet. Ultimately, the "No" side won, leading to a transition towards democracy in Chile, making it a significant moment in the country's history.