The Mitzvah Campaigns

The Mitzvah Campaigns are initiatives, primarily promoted by the Chabad-Lubavitch movement, aimed at encouraging people to engage in specific Jewish commandments, or mitzvot. These campaigns often focus on activities such as putting on tefillin, lighting Shabbat candles, and increasing acts of kindness (chesed). The goal is to inspire Jewish individuals, regardless of their level of observance, to strengthen their connection to their faith and community through practical actions. These campaigns emphasize accessibility and inclusivity, inviting all to participate and experience the spiritual benefits of these traditions.