The Licensing Company

The Licensing Company is a business that helps brands and intellectual property owners manage their trademarks and creations by licensing them to others for use. This can include characters from movies, logos, or even celebrity names. They ensure that these properties are used correctly and within agreed limits, allowing companies to create products while paying the original owner a fee. By doing so, they help to expand the brand's reach in the market, protect intellectual property rights, and generate revenue for both the licensing company and the brand owner.