The Lean LaunchPad

The Lean LaunchPad is a method for starting and growing a new business or product by quickly testing ideas in real-world conditions. It emphasizes creating a simple version of the product (a minimum viable product or MVP), then gathering feedback from customers to learn what works and what doesn’t. This process helps entrepreneurs avoid spending time and resources on unimportant features or assumptions. The approach promotes flexibility, continuous learning, and adapting based on real customer needs, increasing the likelihood of success while reducing risk. It is widely used in startups and innovation-driven organizations to bring ideas to market more efficiently.