The Law of Contiguity

The Law of Contiguity suggests that if two events happen close together in time or space, our minds tend to associate them. For example, if you always hear a bell before lunch, you'll start to associate the bell with lunch. This principle explains how certain connections form in our thinking—things that occur repeatedly together become linked, influencing our expectations and behavior. Essentially, proximity in time or location helps solidify mental associations between events or ideas.