The Interview Study

The Interview Study is a research method where researchers conduct one-on-one conversations with participants to gather detailed insights about their experiences, opinions, or behaviors. This approach allows for in-depth understanding of complex topics, as interviewers can ask follow-up questions and explore responses more thoroughly than other methods. The data collected helps researchers identify patterns, motivations, and underlying reasons behind participants' perspectives. Such studies are valuable across various fields, including social sciences, market research, and healthcare, providing nuanced information that might be missed through surveys or other quantitative tools.